Gene Simmons Launches 'Coliseum' at MIPCOM

EYES IN™ Magazine Editor-in-Chief Vivian Van Dijk ran into iconic rocker and innovative entrepreneur Gene Simmons at MIPCOM 2014, while he was there to launch his new reality series, Coliseum. Vivian says, "I was very happy to briefly have met charismatic Gene Simmons in Cannes during the MIPTV Fair. I have no doubt that his new reality series Coliseum will be a major success. Gene Simmons is a timeless trendsetter and always knows how to attract his audience with quality productions and cutting-edge ideas.

"Gene Simmons loves his audience and is one of the best celebrities that treats press as royalty as he works with them on the same level. Simmons is the down to earth celebrity that stays with his feet in the real world which makes me think that this is his power to captivate his mind blowing ideas and turn them into successful ventures or artistic masterpieces. I can't wait to see the first episode of Coliseum."

Global production and distribution venture, Sierra/Engine Television and KISS rock legend and media mogul Gene Simmons headed to the south of France to
launch their exciting new reality format series COLISEUM, by Chris Philip, CEO Sierra/Engine Television and Gene Simmons.

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Gene Simmons Coliseum

Created by Simmons and Philip, COLISEUM challenges multiple contestants from all musical genres and backgrounds to form bands and create an unique and unforgettable ‘act’ and will reveal which ones have not only a voice, but also the entire performance. Gene Simmons will inspire, fire and change up the evolving acts until they are ready for their show, where they battle it out in front of a most raucous demanding crowd. Their fate lies in the hands of the Rock Caesar (Gene Simmons) and the crowd, with three new musical guest legends each week offering commentary.

Simmons will be at MIPCOM pitching and offering his unique talent services for local versions worldwide. "COLISEUM TM is a no-holds-barred competition show between musical gladiators in the arena fighting to survive, fighting to be the champion, fighting to curry the favor of Rock Caesar," said Simmons. "Thumbs up or thumbs down, only the strong survive."

"COLISEUM is a fast-paced, emotional competition show that inflicts a deep musical gut check. Gene is the consummate judge of stagecraft and knows what it takes to fill an arena," commented Philip.

Sierra/Engine will handle worldwide rights to the series in all media. The format was developed by Simmons, Philip and The Format People's Justin Scroggie and Michel Rodrigue. KISS co-founder and lead singer, Gene Simmons, is a multi-hyphenate entrepreneur and one of the world’s most recognized personalities. KISS has sold over 100 million CDs and DVDs worldwide, and continues to sell out stadiums and arenas around the world, breaking box-office records set by Elvis and the Beatles, and boasting over 3,000 licensed / merchandise items. In October 2012, the band released the 20th studio album to date, MONSTER, which debuted in the top 3 of the Billboard charts within its first week.

Outside of his music business endeavors, Simmons expanded his artistic explorations in the areas of TV and film. Currently airing on AMC, Simmons' and Paul Stanley's new docu-series 4th and Loud takes viewers behind-the-scenes of the LA KISS Arena Football team's inaugural season. Simmons also starred in his own realty show on A&E, Gene Simmons Family Jewels, which after airing for nine seasons made it the longest-running celebrity reality show of all time. He also completed two seasons of Gene Simmons’ Rock School for VH-1. In addition, he created the show Mr. Romance for Oxygen, as well as My Dad the Rock Star, for Nickelodeon’s NickToons.

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For more information, visit Gene Simmons

Image courtesy: Vivian Van Dijk

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