Art Basel, BMW to Collaborate on Global Initiative

EYES IN™ Magazine Editor-in-Chief Vivian Van Dijk is covering Art Basel 2014 live and is pleased to share that starting in 2015, Art Basel and BMW will recognize emerging artists by awarding the BMW Art Journey, enabling artists from Art Basel' s Discoveries and Positions sectors to experience a journey of creative discovery. Like a mobile studio, the BMW Art Journey can take artists almost anywhere in the world – to develop new ideas, discover new themes, and envision new creative projects.

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BMW Art Journey

The BMW Art Journey is open to artists who are showing in Positions and Discoveries, Art Basel's sectors for emerging artists in Miami Beach and Hong Kong. Two international expert juries, one for Positions and one for Discoveries, will determine a shortlist of three artists per sector and invite them to submit proposals for a journey to a destination of their choice. One artist from each shortlist will then be selected, in a second round of judging, to receive the BMW Art Journey. The artist chosen from the Discoveries sector of Art Basel's show in Hong Kong, taking place in March 2015, will be announced in the summer of 2015 while the selected artist from the Positions sector of Art Basel in Miami Beach, in December 2015, will be announced in early 2016.
In collaboration with the artists, the journeys will be documented and shared with the public through publications, online and through social media.

Members of the Hong Kong jury include:

Richard Armstrong (Director
Guggenheim Museum, New York)
Claire Hsu (Director Asia Art Archive, Hong Kong)
Matthias Mühling (Director Lenbachhaus, Munich)

Members of the Miami Beach jury include:

Juan Gaítan (Curator based in Mexico City)
Massimiliano Gioni (Artistic Director New
Museum, New York City)
Gabriele Horn (Director KW Institute for Contemporary Art, Berlin)
Victoria Northoorn (Director Museo de Arte Moderna, Buenos Aires)
'For over forty years now, BMW has been involved in the arts with hundreds of long-term initiatives worldwide,' said Ludwig Willisch, President and CEO of BMW of North America. 'Now we are extending these efforts to contribute more directly to contemporary art practice. The BMW Art Journey is a great example of how we can do something meaningful for the benefit of today’s artists. We are confident that this initiative will allow
the chosen artists to broaden their horizons and push their work into new creative territory. At the same time, we see this as another important step in our long-term partnership with Art Basel.'
'We are delighted to be collaborating with our long-standing partner BMW on this intriguing project,' said Art Basel Director Marc Spiegler. 'The BMW Art Journey will allow emerging artists from the Positions and Discoveries sectors of our shows to go on journeys that will feed into their future practice - so I look forward to seeing where the artists go, and with what they return.'

BMW’s Cultural Commitment

For over 40 years now, the BMW Group has initiated and engaged in more than 100 cultural partnerships worldwide. The focus of its commitment to culture is modern and contemporary art, jazz and classical music as well as architecture and design. BMW has worked with artists such as Gerhard Richter, Andy Warhol, Roy Lichtenstein, Olafur Eliasson, Jeff Koons or Zaha Hadid and is a partner of museums such as the Guggenheim in New York and the Neue Nationalgalerie in Berlin. In London, BMW in partnership with the London Symphony Orchestra, hosts the BMW LSO Open Air Classics, a yearly live concert free of charge in Trafalgar Square, and supports both BMW Tate Live as well as Frieze Art Fair.

About Art Basel

Art Basel stages the world's premier art shows for Modern and contemporary works, sited in Basel, Miami Beach and Hong Kong. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. In addition to ambitious stands featuring leading galleries from around the world, each show's exhibition sectors spotlight the latest developments in the visual arts, offering visitors new ideas, new inspiration and new contacts in the art world.

For more innovative art, follow @EYESINMagazine.

Source: Art Basel

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