Daan Roosegaarde Floods Museum Square in Amsterdam

Artist Daan Roosegaarde floods the Museum Square in Amsterdam: "Waterlicht lets you experience how the Netherlands would look like without waterworks." From the 11th till the 13th of May everyone experienced the latest art work by artist and innovator Daan Roosegaarde at the Museumplein in Amsterdam. This inner city square, of almost 8 acres, was virtually placed underwater during those days.

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Artist Daan Roosegaarde's New Project Floods Museum Square in Amsterdam

Waterlicht lets the visitor experience the almost forgotten power and vulnerability of water. This inspired Daan Roosegaarde: "Waterlicht shows how the Netherlands look like without waterworks, a virtual flood. Innovation is seen throughout our landscape, pushed by the waterworks and our history, but yet we’ve almost seem to forgotten this." The artwork consists of wavy lines of light, made with the latest LED technology, software and lenses.


"Water awareness is crucial, without all our waterworks, the Rijksmuseum for instance could be under water. That is why we support this initiative," says Gerhard van den Top of the local waterboard. The recent acquisition by the Rijksmuseum of the 17th century painting by Jan Asselijn of the Amsterdam flood in 1651 was the actual reason for the temporary Waterlicht exhibition. Both works reflect on the water history of the Netherlands and the interaction between man, nature and technology. This created a great connection.

Wim Pijbes general director of the Rijksmuseum explains: "The painting explains clearly the dutch situation: we have always lived under the sea-level”. Nick Jue, CEO of ING Netherlands: "With this special exhibition open for a wide audience, we combine the old painting with the modern 'Waterlicht’. The exhibition is supported by ING, partner of the Rijksmuseum.

About Daan Roosegaarde
Artist and innovator Daan Roosegaarde (1979) is internationally known for creating social designs that explore the relation between people, technology and space. His Studio Roosegaarde is the social design lab with his team of designers and engineers based in the Netherlands and Shanghai.

Roosegaarde is Young Global Leader at the World Economic Forum, in the top 5 of Sustainable Trouw 100 as most influential Dutch green leader, and selected as Talent of the Year 2015 by Kunstweek.

With projects ranging from fashion to architecture his interactive designs such as Dune, Intimacy and Smart Highway are tactile high-tech environments in which viewer and space become one. This connection, established between ideology and technology, results in what Roosegaarde calls 'techno-poetry'.

Roosegaarde has won the INDEX Design Award, World Technology Award, two Dutch Design Awards, Charlotte Köhler Award, Accenture Innovation Award, and China's Most Successful Design Award. He has been the focus of exhibitions at Rijksmuseum Amsterdam, Tate Modern, National Museum in Tokyo, Victoria and Albert Museum, and various public spaces in Rotterdam and Hong Kong.

Selected by Forbes and Good 100 as a creative changemaker, Daan Roosegaarde is a frequent invited lecturer at international conferences such as TED and Design Indaba, and TV media guest at De Wereld Draait Door and CNN.

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Source: Daan Roosegaarde

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