Miami Ironside, an art and design oasis tucked away beautifully in Miami’s Upper Eastside, celebrated architect and EYES IN™ Magazine Featured Creator Ron Arad at the Design Escape Cocktail during Art Week Miami 2014. In what was an impromptu moment Arad style, of course the designer, together with Miami Ironside founder Ofer Mizrahi and Ron Arad Architects director Asa Bruno, surprised guests by unveiling conceptual renderings of a commercial and residential architectural building, scheduled for occupancy in 2018 at Miami Ironside.
In addition to the unveiling, Arad presented the making of the Fiat 500 Ron Arad Edition—a modern masterpiece on display at the cocktail, where violinist Monty Bloom and DJ Inaia kept the vibes festive with down tempo beats.
The 500 Ron Arad Edition, made in Italy and unveiled at Paris Fashion Week Spring/Summer 2015, features a glass roof, high-quality chrome details, all-black interior, seats upholstered in fine black Poltrona Frau leather with ivory-colored trim, and the signature silhouette of the historic 500 on Arad’s contemporary, sinuous lounge-seating systems for Italian luxury brand Moroso were on display including Victoria & Albert (2000), Ripple Chair (2005) and Misfits (2007), where guests sipped on Robert De Niro’s VDKA 6100 Vodka specialty cocktails and wine by Kettmeir. Standseven’s first U.S. pop-up shop featured high-end design products, including a limited-edition stool by designer David Adjaye, as well as the Mindball Interactive Gaming Experience, providing guests the opportunity to challenge attention skills through electrical activity in the brain.
About Miami Ironside
Envisioned in 2003 by designer Ofer Mizrahi, Miami Ironside, located in the historic Upper Eastside neighborhood, is a hub for creative businesses focusing on design, interactive media, film, fashion, architecture, advertising, art and animation. The culture-driven center has become an important economic driver to attract skille professionals and innovation to the area.
Reminiscent of Brera Design District Milano, Miami Ironside is a green environment punctuated with rainbow eucalyptus trees and outdoor paths linking glass storefronts accented by a central public plaza serviced by
Ironside Pizza and Italian Coffee Bar.
Source: Miami Ironside