MUJI Celebrates American Body Fit Cushion Release

In celebration of the North American release of the MUJI Body Fit Cushion, MUJI has designed and created a custom installation to be displayed in their Cooper Square store location (52 Cooper Sq, New York, NY 10003) in New York City.

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MUJI Celebrates North American Release of Body Fit Cushion

“The installation or MUJI Rest Stop will offer store visitors an opportunity to escape from the hectic pace of New York City by creating a serene and calming environment to experience the new MUJI Body Fit Cushion,” said MUJI U.S. president Asako Shimazaki. “We design all of our products with function in mind and are extremely excited for store visitors to interact with the Body Fit Cushion first hand in this unique installation.”

https://www.youtube.com/watch?v=TMw4kIJJLDs

The MUJI Rest Stop will embody the aesthetic of simple, unembellished design and will be constructed of all natural materials, including white oak, steel and unbleached cotton. In addition, built-in digital consoles will give MUJI Rest Stop participants the opportunity to explore the MUJI to Relax app (for iPhone and Android) for a comprehensive brand experience. MUJI staff will be on hand to guide visitors through the experience and provide information on the Body Fit Cushion.

The MUJI Rest Stop installation will live in the MUJI Cooper Square location for three months beginning in mid-May. MUJI Rest Stop visitors will be encouraged to share photos of the space via social media platforms, utilize the dedicated hashtag.

Body Fit Cushion Highlights:

Filling: Microbead filling (with individual particles much smaller than filling in traditional beanbags) offers a high degree of softness and support. The small beads also resist crushing over time to offer durability in terms of the life of the product.

Cover: Removable and washable.

Shape: Its squared off shape offers greater support by keeping cushioning where it’s needed most, whether you sit on top or simply recline against it with your head and upper body.

About MUJI
The MUJI name derives from the company’s original name in Japanese: mujirushi ryohin, meaning “No Brand, Quality Goods.” MUJI started in Japan in 1980 and now has nearly 400 stores domestically. It opened its first store outside of Japan in London in 1991, adding over 250 since then. MUJI currently operates nine stores in the US (five in and around New York City and four in California).

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Source: MUJI

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