The illustrious, world-class luxury Italian furniture mono-brand, Visionnaire, officially announced the opening of its first flagship store in North America early 2015. Offering a 7500+-square-foot furniture showroom located in Miami, the nearly 60-year-old brand sets its sights on revolutionizing the way US customers – residential, business, contract and yachts alike – create customized interior atmospheres to fit their personal needs, style and taste.
“Luxury, style and quality are core values within the Visionnaire brand philosophy,” says Eleonore Cavalli, Visionnaire’s Creative Director. “Our made-in-Italy brand has grown beyond simple furnishings to providing bespoke furnishing solutions for consumer projects.” In addition to its indoor and outdoor furniture and lifestyle offerings, Visionnaire offers tailor-made projects, crafted according to a customer’s specific needs, making it the ideal partner in projects for private dwellings as well as luxury contract proposals.
In preparation for expansion and market growth, Visionnaire has increased their offerings to include a holistic approach to their service offerings - including design, build, and preparation of one-of-a-kind tailor made projects for an increasingly demanding international clientele.
The Miami showroom will be housed in an imposing, art deco building in the Wynwood area at 2063 Biscayne Boulevard. The Visionnaire design team has organized the showroom on a single floor using design elements as coding to create distinct environments that will demonstrate a variety of different, yet a unified total look.
“There will be classic codes evoking concepts of traditional luxury such as wood paneling, elegant frames, rich velvets, curtains lux wallpaper and gilt,” said Cavalli. “Contemporary sensibilities will connect with design coding influenced by the Miami city atmosphere to create the feel of a bright
and clean open-air art gallery.”
Luxury and elegance are key tones permeating throughout the showroom’s design and are highlighted by scale with dramatically high ceilings and use of natural light.
Each of the showroom’s collections will be matched with a complementary design setting within the space. Recently, Visionnaire unveiled a critically acclaimed collection inspired by Dandyism at the Salone del Mobile 2014. Visionnaire’s Miami showroom design team has created a home for these pieces, which inspire sophistication and old-world cues with metallic-hued jacquard wallpaper together with a dominant wall completely outfitted with classic Lindoro-type wood paneling modernized with metal accents.
Art, in all its form and expression, has always been a source of inspiration for Visionnaire, and the dialogue between art and design continues to be a part of the Visionnaire brand DNA. In line with this philosophy, three years ago the company launched Wunderkammer Visionnaire, which is devoted to featuring specially selected Contemporary Arts projects that are currently showcased in Visionnaire’s flagship showroom in Milan at Piazza Cavour 3.
Since 1959 IPE srl has been manufacturing armchairs, sofas, beds, sofa-beds and complements of “high-design” in order to always satisfy a more and more advanced and demanding public who is trying to express, through these products, the pleasure of living its own house far from the proposal of an overstocked and flatten market.
1959. By will of Pompeo and Vittorio Cavalli, IPE was born, acronym for Imbottiture Prodotti Espansi (padding and expansion products), in a structure of 6.000 sqm in the vicinity of Bologna. But what were expansion products in 1959? They were what we call today Polyurethane; chemical materials, soft and resilient, which permitted abandoning of the use of springs, horse hair, wool and other materials. This therefore revolutionized the construction system of the sofas, beds and also the seats of automobiles. Ipe was one of the very first companies to adopt this new method, be it for the seats of the automobiles, Lancia, be it for objects of design-furnishing, from it’s first product called Kosmo, designed by Prof. Rito Valla.
IPE srl celebrated 50 years in 2009, all spent with the intent of creating, inventing, projecting always with courageous entrepreneurial spirit; and so we wish the company long life and, attribute to this brand, a new and significant acronym, IPE: Impresa Per Entusiasti, Company for enthusiasts.
Its Philosophy wish to promote "Life Styles" free and far from Impositions or rigid Laws through personalized projects of Furniture and Architecture and through the use of a technology focused on expressing Comfort, Innovation and Emotions. Its products are direct towards people without age’s limit, distinguished by curiosity and enthusiasm for their own lives.
Therefore, IPE wants to be a reference point, thanks to its 50 years experience in quality and research. IPE srl is not only specialized in domestic furniture, but also a great experience in contract solutions, especially hotel and shipping interiors.
Moreover, IPE has the ISO 9001 VISION European Certification.
Source: Visionnaire Miami