The Economy. Everyone is talking about the economy, but who can explain it? Award-winning directors and leading economic experts team up for a surprising and thought-provoking short film series 'We the Economy' that tackles 20 essential questions about the U.S. economy through comedy, animation, music/dance, documentary, and scripted films.
Paul G. Allen's Vulcan Productions and Morgan Spurlock's Cinelan, in partnership with FilmBuff, today announced distribution agreements with more than 50 partners for the groundbreaking new film series 'We the Economy 20 Short Films You Can't Afford to Miss.' The series uses innovative storytelling to cultivate a more informed understanding of the U.S. economy, and leverages technology to challenge the traditional distribution model. On October 21, these entertaining short films will launch simultaneously and at no cost to the viewer across more than 50 digital, cable, television and mobile platforms in order to reach the widest possible audience.
We the Economy will feature a robust website with additional content and tool kits, as well as interactive iPhone and Android apps, to enhance the viewer experience and reach audiences at every level.
Carole Tomko, General Manager and Creative Director of Vulcan Productions states, "The unique distribution model for We the Economy is all about audience access." She continues, "There’s not enough accessible, bite-size information that's easy to digest about the economy. We wanted these short films to help people understand the fundamentals of the economy and in order to reach the widest audience, we decided to make them available across as many channels as possible, and at no cost. There's an appetite for this entertaining, informative short-form content, and we know that our extensive group of distribution partners guarantees that everyone in this country with a computer, a smartphone or a television will have access to the series."
Morgan Spurlock, We the Economy executive producer and co-founder of Cinelan, adds, "When we first met with Carole Tomko and the Vulcan Productions team about the series we immediately agreed to take the normal distribution model and smash it to pieces. No windows, no fees, just get it to the public. My biggest goal was getting these films simultaneously in front of every American wherever they watch content."
We the Economy pairs world-renowned filmmakers, including Adrian Grenier (Entourage), Catherine Hardwicke (Twilight), Albert Hughes (The Book of Eli), Steve James (The Interrupters), Barbara Kopple (Harlan County USA), Adam McKay (Anchorman), James Schamus (Crouching Tiger Hidden Dragon) and Morgan Spurlock (Super Size Me), with leading economic advisors such as Adam Davidson, founder of NPR's "Planet Money," and Greg Ip of The Economist, in order to spark a better public understanding of the economy through informed and engaging storytelling. The economic advisors provided editorial guidance to the filmmakers on 20 essential economic questions, which are the focus of these five to eight-minute films.
The distribution partners of We the Economy are as follows:
On-demand distribution partners include Amazon Instant Video, AOL On Network, CBS News, CinemaNow, The Scene powered by Condé Nast Entertainment, Crackle, Dailymotion, Facebook, Fandor, Funny or Die, Google Play, Hulu, iTunes, LinkedIn – The World’s Largest Online Professional Network, Netflix, reddit.tv, SnagFilms, Sony PlayStation Store, TV Guide, Twitter, Vimeo, Vutopia, Xbox Video, Yahoo Screen and YouTube.
Cable and television distribution partners include CNBC, Comcast’s Xfinity TV, Cox, iN DEMAND, Pivot TV, Suddenlink, Time Warner Cable and Verizon FiOS. Mobile distribution includes WE THE ECONOMY Android and iPhone custom apps and MobiTV-powered live TV and video products across U.S. tier 1 carrier partners.
In addition, Landmark Theatres will host a special, one-night-only free theatrical sneak preview event at 7pm on October 20 in 20 cities nationwide.
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Source: We the Economy