Cannes Film Festival, Kering Launch Women in Motion

In 2015, women are still under-represented in the film industry. The result is one of cultural impoverishment, for films shape the way we think and act. Promoting openness and diversity on the silver screen means encouraging change. This is the goal of ‘the Women in Motion’ program.

"I am very enthusiastic about the idea of Kering supporting women in the film industry at Cannes. The artistic sensibility of women and the specific nature of female narration are an integral part of the richness of cinema. The ‘Women in Motion’ programme does not just aim at highlighting the talent of women in cinema, but also emphasises the interest of their work for audiences. Enhancing their visibility is essential when we consider the impact that films have on our ways of thinking and, ultimately, our everyday behaviour. It is precisely in this spirit of open-mindedness and cultural enrichment that we have created the ‘Women in Motion’ programme."  François-Henri Pinault Kering Chairman and CEO

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Women in Motion at the Festival de Cannes: thinking and acting together

Thanks to the ‘Women in Motion’ initiative, the Kering Group, a world leader in luxury and sport & lifestyle apparel and accessories, together with the Festival de Cannes, are celebrating women’s talent in cinema. The program is also encouraging reflection and debate on their contribution to – and role in – the film industry.

With its global reach and artistic reputation, the Festival de Cannes is the ideal forum for highlighting these issues within the international film industry, and bringing them to the fore. For Kering, now an Official Partner of the Festival de Cannes, the ‘Women in Motion’ project is the continuation of a long-standing commitment to the film sector and to promoting women’s rights. By launching this ambitious initiative for at least the next five years, the Festival de Cannes is sending a strong message in favor of creativity and diversity, and thereby reinforcing its status as one of the world’s leading film festivals.

Women and cinema: a question of perspective

Kering and the Festival de Cannes share the common belief that it’s all about perspective. Cultivating diversity means promoting openness and advocating a new, equally important perspective: that of women, based on their own experience. It is through this shift in perspective that the audience’s view, society’s view, and thus people’s view on the world and its inhabitants, will change.

Kering, women & cinema

Kering and women’s rights

Promoting women’s dignity and rights, as well as fighting violence against women, are at the heart of Kering’s vision and social commitment, notably through the action of the Kering Corporate Foundation chaired by François-Henri Pinault, Chairman and CEO of Kering. Since its set-up in 2009, the Kering Foundation has supported over 140,000 women around the world through partnerships with NGOs and social entrepreneurs. As well as combating violence against women, the Kering Foundation is also a partner of the Chime for Change campaign launched by Gucci to empower women and girls around the world, through justice, education and health.

Kering and cinema

Under the impetus of François-Henri Pinault, the Group has been supporting the film industry for over ten years. Through partnerships, competitions and production support, Kering and its brands are working to preserve and promote the film industry and the talented professionals who are part of it, lending particular support to works with a strong social or environmental strand.

For several years now, this mission has focused on the Group’s defence of women’s rights, as well as its convictions regarding sustainable development and the fostering of young talent. Alongside Gucci, the Group’s leading luxury brand, and within the framework of the Gucci Tribeca Documentary Fund, the Kering Foundation has supported the annual Spotlighting Women Documentary Award, which recognises three films that highlight the courage, strength and commitment of women around the world. The Kering Foundation also sponsors feature films directed by women, such as Sherry Hormann’s Desert Flower (2009), which addresses the dangerous and traumatic practice of female circumcision. This year, the Kering Group is backing Luc Jacquet’s feature film, Ice and Sky, which tells the unique story of glaciologist and climatologist Claude Lorius, among the first scientists to have discovered climate change. In addition, Kering has been a partner of L’Ecole de la Cité since it was founded in 2012 by director Luc Besson; the film school provides vocational training to students looking to work in the industry.

Women in Motion: in concrete terms

‘Women in Motion’ Talks: discussing the role and importance of women in film

‘Women in Motion’ consists first and foremost of Talks, a series of open encounters with emblematic women and men from the film sector who wish to share their views about the issue of women and cinema. The goal is to create a space for discussion allowing industry professionals of every nationality to come together and exchange views. Hour-long discussions will be organised daily around one or more guests – notably from among the major names of the official selection – chosen in partnership with the Festival de Cannes team. Guests will be interviewed by a host prior to a Q&A session with the audience, composed of around forty journalists and industry professionals.

Women in Motion Talk with Frances McDormand - Full Version - Cannes Film Festival 2015 from Kering on Vimeo.

"Women in motion - it's done! We are moving we just need to catch up" Frances McDormand.

On the occasion of the ninth Women in Motion Talk, Kering welcomes actress Frances McDormand to discuss her vision for women in the cinema industry.
Kering Suite, Majestic Hotel, Cannes, on Friday 22 May, 2015

‘Women in Motion’ Awards: celebrating talented women

As of 2016, ‘Women in Motion’ will also include two awards. The first will be awarded each year in recognition of a personality’s contribution to women and the film industry. The second will recognise a talented young female in cinema, chosen by the first winner.

In 2015, to celebrate the launch of the ‘Women in Motion’ Prize, a special Honorary Award will be presented to a woman whose career and personal commitment reflect the values defended by the initiative. The award will be presented during a Presidential Dinner, organised by François-Henri Pinault, Thierry Frémaux and Pierre Lescure.

By putting the spotlight directly on talented women from all walks of cinema, and by giving a voice to female film industry experts, ‘Women in Motion’ aims to become a central event at the Festival de Cannes.

"Women’s contribution to the film industry, be it on screen or behind the camera, is essential and invaluable. By putting this topic on the agenda, we hope to work towards greater recognition of their work and input to cinema. As an integral part of the official Festival de Cannes programme, ‘Women in Motion’ will give additional prominence to the talented women of film and their outlook on cinema. The ‘Women in Motion’ Talks, for which I am delighted to be one of the first participants, will also provide the profession with a unique opportunity to further discussions about the necessary advancement of the representation of women and their stories within the film industry." Thierry Fremaux, General Delegate of the Festival International du Film de Cannes


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Source: Kering Foundation

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