Lonely Planet, the world’s #1 guidebook publisher, is proud to announce that it is a winner for the second consecutive year in the second-annual TripAdvisor Travelers’ Choice Awards for Travel Favorites. Lonely Planet was overwhelmingly chosen as the “Favorite Guidebook” by those who matter most – travelers themselves.
The awards honors the top brands travelers across select global markets prefer to use on their trips. Surveys were conducted in each country using a total panel of more than 3,900 TripAdvisor travelers to select a shortlist of brands/products in each category. A total of 39,898 travelers (including 12,125 U.S. respondents) then selected their favorites from the shortlists.
Lonely Planet won “Favorite Guidebook” in the United States, United Kingdom, Italy, Germany, and Spain.
Lonely Planet publishes guidebooks, phrasebooks, pictorial and gift titles, e-books and mobile apps to almost every destination on the planet along with an award-winning website with comprehensive destination information, inspiring editorial, travel bookings, an online shop and an active traveler forum.
Brenda McLaughlin, SVP of Lonely Planet and General Manager of Lonely Planet Americas says: “As we celebrate our 40thanniversary this year, we are thrilled that Lonely Planet was once again recognized by the TripAdvisor community as their favorite guidebook. Lonely Planet’s loyal and passionate fans have made us the #1 guidebook publisher in the world. They are front and center in everything we do.”
“The TripAdvisor community has spoken and these are the most beloved travel brands from around the world,” said Barbara Messing, chief marketing officer for TripAdvisor. “We are thrilled to recognize these world-class brands with Travelers’ Choice awards that millions of travelers worldwide rely on for the best travel products for their trips.”
For more information, please visit: www.lonelyplanet.com.
Do you have innovative travel news you want to share with us and our thousands of readers? Please reach out to us via our EYES IN Magazine Facebook page or follow @eyesinmagazine on Twitter.