EYES IN Magazine Editor-in-Chief Vivian Van Dijk was live in Cannes 2014. Vivian was happy to meet the people from Pure Gold Collagen in Cannes, where she spoke with them at the Fashion TV party at the Majestic Hotel. Developed by MINERVA Research Labs and European scientists based on technology from Japan, Pure Gold Collagen combines a unique sugar-free blend of hydrolyzed collagen, hyaluronic acid and other active ingredients to work on the visible signs of aging from the inside out; in fact one shot of Pure Gold Collagen is up to 20 times more effective than using a topical collagen cream or taking a collagen pill.
As we age, the activity of fibroblast cells (specialized cells found in the dermis which are responsible for the production of elastin and collagen fibers) slows down considerably. Consequently, the production of collagen, elastin and hyaluronic acid in the skin gradually decreases which causes dehydration, a dull complexion and signs of skin-aging.
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Also containing Vitamin C (100 per cent Recommended Daily Allowance or RDA) to boost the transformation of lysine and proline into collagen and naturally sweetened (Stevia), Pure Gold Collagen liquid provides the essential building blocks required to support the metabolic functions of fibroblast cells especially in the production of collagen fibers. This ultimately provides better skin tone, optimal skin hydration levels and the ability to recapture a youthful radiance.
Once absorbed in the small intestine, Pure Gold Collagen is distributed through the blood vessels to the deeper layer (where topical creams can’t reach) of the skin (dermis) and results in the multiplication and stimulation of fibroblast cells (collagen making cells in the connective tissue of the dermis) to produce more collagen and hyaluronic acid in the dermis. Some creams claim to be able to reach the dermis, however, this does not mean they can trigger the fibroblast cells to make more collagen.
Tony Sanguinetti, founder and Managing Director, MINERVA Research Labs comments: “The outer layer of the skin is extremely difficult to penetrate and as a result the chance of active ingredients reaching the dermis of the skin through topical application is very limited. Easy to swallow and more readily absorbed than collagen pills, Pure Gold Collagen allows quality collagen peptides into the blood stream bypassing the epidermis and getting it directly into the dermis.”
Accredited Nutritionist Mary Strugar comments: “If you want beautiful skin focus on a good array of antioxidants from fruits and vegetables making up half your plate for every meal. Support your liver with cruciferous vegetables such as broccoli, cabbage and cauliflower having at least one portion today and enjoy omega 3 from oily fish such as salmon. Also don’t forget to really hydrate your skin with herbal teas and plenty of water. On top of this look at supplementation, not mega doses but a sensible regime to keep your skin healthy from the inside-out.”
With a European patent pending, Pure Gold Collagen advanced formulation contains the highest quality hydrolysed collagen (5000mg), borage oil, N-acetylglucosamine, hyaluronic acid, vitamins (C, E, B6, Biotin) and minerals (zinc, copper) designed to deliver maximum absorption and bio-availability.
To assess the efficacy of Pure Gold Collagen, a double blind, parallel group, placebo controlled randomized clinical study was carried out on 108 healthy volunteer subjects (taking 50ml of Pure Gold Collagen daily) over a 12 week period; this study delivered the following results*: Hydrating effect: After 3 weeks, Pure Gold Collagen increases skin hydration by 12 per cent when compared to placebo.
Anti-aging effect: After 6 weeks, Pure Gold Collagen decreases the number of micro-relief furrows (fine lines) by 15 per cent and the depth of wrinkles by 27 per cent, when compared to placebo.
Elasticity effect: After 9 weeks, 20 per cent increase in skin elasticity was observed in subjects taking Pure GOLD COLLAGEN® when compared to placebo.
Observational assessment: Percentage of people taking Pure Gold Collagen compared to a placebo who agreed with the benefits stated in the observational questionnaire:
• 66 per cent more people using Pure Gold Collagen, compared to placebo, agree skin is more elastic
• 121 per cent more people using Pure Gold Collagen, compared to placebo, agree stretch marks are reduced
• 113 per cent more people using Pure Gold Collagen, compared to placebo, agree hair is thicker
• 52 per cent more people using Pure Gold Collagen, compared to placebo, agree hair is less brittle
• 35 per cent more people using Pure Gold Collagen, compared to placebo, agree nails are less brittle
• 64 per cent more people using Pure Gold Collagen, compared to placebo, agree joint pain is reduced
Developed on the back of a growing demand of consumers looking for a more natural, effective and reliable solution to anti-aging, this ready to drink, wonderful tasting food supplement is impressive on its own and can be taken to enhance a topical skincare product or alongside other anti-aging or cosmetic surgery procedures.
Take one 50ml ready to drink food supplement daily. Pack includes 10 x 50ml bottles. It is recommended that the product is taken for at least one month in order to see and feel the difference. Depending on the skin condition and person’s lifestyle, one can see the improvements in skin hydration and plumpness within 3 weeks, with reduced appearance of fine lines and deep wrinkles in 6 weeks and an increase in elasticity within 9 weeks.
Pure Gold Collagen is available now from Boots stores nationwide and Boots.com.
MINERVA Research Labs Ltd operates from commercial headquarters in Mayfair, London. MINERVA’s scientific knowledge and product research draws on the experience of the most advanced nutricosmetic market in the world, Japan. MINERVA Research Labs partners with the Lipoid in Germany, Polaris in France, including a strategic alliance with Rousselot SAS (the largest producer of collagen in Europe).
* Clinical study conducted by Cutest Systems Ltd UK (Trial Reference AN2961, 2013) on behalf of MINERVA Research Labs Ltd.
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Source: Pure Gold Collagen