Hayden Panettiere is the latest celebrity to have her hair colored with newly launched B3 Brazilian Bond Builder. Her colorist, Anthony Palermo of Anthony Leonard Salon, notes: “The only way I could take Hayden that buttery and that blonde, without any breakage post baby, is with B3 Brazilian Bond Builder”.
Bond Builders are the latest technology in hair color, revolutionizing the way hair is colored. b3 Brazilian Bond Builder is a breakthrough professional tool that is added to the color formula to prevent damage during color services, avoid breakage, and strengthen hair, while locking in moisture and prolonging color retention & vibrancy between appointments.
With every color process, the hair’s cuticle is forced opened to deposit the color in the cortex of the hair. Over time, as a result of opening and closing, the cuticle becomes damaged and is unable to close, leaving the cortex of the hair exposed - think of the cuticle as double sided sticky tape that eventually stops sticking. As a result of an exposed cortex the hair loses moisture, causing it to become dry, brittle, and ultimately break; and if you color your hair, the color is washing down the drain.
B3 Brazilian Bond Builder utilizes a specifically engineered co-polymer and patented high-purity delivery system to reinforce the bonds that make up the cellular membrane complex, helping prevent the loss of cuticle and cortex cells responsible for supporting the inner structure of the hair. Further, because you’re preventing damage during the color process, you have creative freedom and can make extreme color changes in one day - black to blonde, blonde to brown, etc. Also, unlike other bond builders, B3 Brazilian Bond Builder is the ONLY bond builder on the market that uses a one-step system with no added processing time, and there is no take-home product required to maintain results.
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Source: B3 Brazilian Bond Builder