Launched with success in 2013, MakeUp in Paris registration is open for three interactive workshops that will take place at the Carrousel du Louvre. The first two are animated by the companies BASF and UNIVAR with its partner DOW CORNING will focus on the new ingredients and texture of tomorrow's formulas. The third workshop conducted by the THEMA_DESIGN and Iris Intuition Consulting will introduce participants to the technical basis for the development and mastery of intuition used as an aid for creativity and innovation.
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MakeUp in Paris will host for the fifth year in a row, on June 12 and 13, 2014, at the Carrousel du Louvre in Paris, professionals from the formulation and packaging industry but also full-service specialists and designers for the satisfaction of marketing, purchasing or research & development teams coming from brands operating in the global sector of make-up.
What makes people buy products? Why do they buy them again? What makes people connect so deeply with brands or colors?
BASF will present results from studies in collaboration with TNS infratest, an institute known for market and opinion research, which use 6 typologies (Energetic, Perfect, Professional, Authentic, Creative). These archetypes are the basis for providing insight into the emotional and functional needs of these consumer groups. Valérie Pian-Parison, Senior Marketing Manager Personal Care invite you to share these results and make the link with the futur color palette 2016, illustrated by product texture examples color effects and hues. (registration exclusively managed by BASF)
Dow Corning is a global leader in silicones, silicon-based technology and innovation, serving the diverse needs of more than 25,000 customers worldwide. Dow Corning' specialty silicone solutions enable the development of colour cosmetics that are unique and memorable, delivering beauty with impact that consumers can see and feel. Dow Corning offers solutions for facial, lip and eye make-up applications that can increase colour intensity, improve transfer resistance and long wear and enable exciting sensory benefits and novel textures to be achieved.
Attend the Dow Corning presentation to discover how our deep industry knowledge, unique array of high-performance silicone ingredients and trendsetting formulation concepts can help you take color to a whole new level and stay one step ahead of the market.
How to effectively implement intuition in the company? What answers can it provide? How does it fit in the innovation process?
THEMA_DESIGN, a consultancy and training agency in the management of innovation through design and IRIS INTUITION CONSULTING, a consultancy and training agency on intuition will introduce participants to the technical basis for the development and mastery of intuition used as an aid for creativity and innovation.
Intuition is a capability that every human being possesses. Spontaneously used in the field of innovation and design, it can be developed and put into practice in a structured way to make it a true creativity and decision-making tool for tomorrow's products and services.
Pioneer in the intuitive advice in Europe, IRIS Intuition Consulting works in association with numerous companies and institutions. www.iris-ic.com
Specialized in the support of the innovation by the design, THEMA_DESIGN accompanies since 2008 companies, professional organizations and institutions.
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Source: MakeUp in Paris