'Denim Doing Good,' the Rialto Jean Project

Meet Rialto Jean Project, an eco-sustainable, philanthropic denim brand, specializing in hand-painted one-of-a-kind vintage jeans. Born in 2013 and 100% hand-crafted in Venice, California, this hot new denim line counts top fashion editors, a-list actors, musicians, and supermodels among its steadily-growing loyal customer fan base. Founder and Creative Director Erin Feniger uniquely sources and hand-paints recycled vintage Levis and other notable brands as a base for each pair, in her Venice studio.

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Denim Doing Good - Rialto Jean Project

Every “RJP" shopping experience is unique, with jeans available in several cuts, colors and styles. From classic blues to whimsical pinks, from popular flares and skinnies to comfortable boot cuts and boyfriends, and from a vintage distressed aesthetic to a crisp clean-cut style, every customer can find their favorite pairs of RJP.

Rialto Jean Project sales benefit children through art, with proceeds from sales going directly toward Children's Hospital Los Angeles for innovative, art therapy programs for children. Art therapy helps young patients find a sense of hope, self-esteem, autonomy and competence, in their healing processes. The Rialto Jean Project charitable platform, "Denim Doing Good,” exemplifies our work in and dedication to this cause.

Erin Feniger, Founder & Creative Director Rialto Jean Project

“Growing up in a philanthropic Midwest family, I learned the value and importance of giving back at a very young age,” says Erin Feniger, Founder and Creative Director, Rialto Jean Project. Feniger moved to New York in her early 20s and was immediately immersed in the fashion, art, culture and charitable spirit of the city, where she forged a solid career in philanthropic project management.

In 2008, she moved to Venice, California, where she was drawn to the warmly articulate and uniquely creative Abbott Kinney community. “I began painting after observing a local artist friend, and immediately felt the incredible soothing effects that painting, imagination and creativity could provide,” Feniger says.
The keen brush strokes on the jeans of an artist, between her canvas and her palate, were the inspiration for and natural beginning of the Rialto Jean Project.

“The Rialto Jean Project is truly a labor of love; my aim was to heal others, and in turn, the process has healed me,” adds Feniger. Denim Doing Good is not only her philanthropic mission and platform; it is the foundation for her own ever-growing personal journey.

Source: Rialto Jean Project

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