Haute Couture: Hadid & United Nude’s Nova Shoe

Zaha Hadid and Rem D Koolhaas of United Nude have launched a new limited edition haute couture shoe. The NOVA shoe combines innovative material and ergonomic considerations with the dynamism of Hadid’s architectural language to convey an inherent sense of movement.

“I could not resist the challenge to work with Zaha. We gave ourselves the greatest degree of experimentation and used the latest digital design and manufacturing technologies to create one of the most revolutionary shoes ever produced,” says Koolhaas.

Zaha Hadid explains, “I have always appreciated those who dare to experiment with materials and proportions. Our collaboration with United Nude reinterprets the classic shoe typology; pushing the boundaries of what is possible without compromising integrity.”

About the Nova Shoe

The NOVA design incorporates intricate striations juxtaposed with dramatic realignments, establishing a direct formal relationship with the shoe’s primary structure and expressing the dynamic forces applied by the wearer’s every step. A cantilevered system allows the 16cm (6.25 in) heel to appear completely unsupported.

Injection and rotation molding, as well as hand-molded methods such as vacuum casting were combined to realize the design. NOVA is the first shoe to employ rotation molding, the only technique able to create such seamless detailing. The upper of the shoe combines metallic chromed vinyl rubber and is lined with the highest quality Italian kid nappa leathers. The hidden platform and heel are composed of fiberglass and the outsole is made of rubber.

About United Nude

A story that started with a broken heart. architect Rem D Koolhaas (not to be confused with his uncle, the world famous architect) tried to get back his girl by downsizing architecture to its most vulnerable scale; that of a woman’s foot.

In 2003, together with seventh generation shoemaker Galahad Clark, United Nude was launched. turning dreams into reality, their first shoe ‘the Möbius’ was developed with the guidance of the great Sergio Rossi and technical shoemaker Maurizio Martignago in Italy. Ever since, United Nude has become the iconic brand at the intersection of fashion and design, creating products that are about clear concepts, elegance and innovation. While available in over 50 countries worldwide, United Nude has seven flagship stores in Amsterdam, London, New York, Vienna, Tel Aviv, Seoul and Tokyo.

About Zaha Hadid

Zaha Hadid, founder of Zaha Hadid architects, was awarded the Pritzker architecture Prize (considered to be the nobel Prize of architecture) in 2004 and is internationally known for her built, theoretical and academic work. Each of her dynamic and innovative projects builds on over thirty years of revolutionary exploration and research in the interrelated fields of urbanism, architecture and design and fashion.

Hadid was born in Baghdad, Iraq in 1950. She studied mathematics at the American University of Beirut before moving to London in 1972 to attend the architectural association (aa) School where she was awarded the Diploma Prize in 1977. She founded Zaha Hadid Architects in 1979 and completed her first building, the Vitra Fire Station, Germany in 1993.

For more information on the Nova shoe, please visit: http://www.unitednude.com/

Source: United Nude/Zaha Hadid Architects

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