Ricardo Seco Incorporates Native Beadwork at MBFW

Mexican designer, Ricardo Seco, presented his Spring 2015 collection, Dreams, as part of Mercedes-Benz New York Fashion Week. Notable guests included Erik West and Mayer Hawthorne.

Seco made his New York debut back in 2012 when he became the only Mexican menswear designer to take part in Fashion Week. Two years later, Mexico City's famous Rufino Tamayo Museum was the setting for his runway show and subsequently he took his collections to Colombia and Miami. He showed his first women's collection during New York Fashion Week along with his men's collection.

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Ricardo Seco at Mercedes-Benz Fashion Week

True to Seco's Mexican origins, Dreams was inspired by the Wixárika tribe (original name of the huichol Mexican native community.) Seco incorporated
the beading and warm multi-colored details of the indigenous community into his classic, sophisticated style for men and women. He harmonizes the collaboration by integrating simple pieces and classic silhouettes and adds the fruit colored essentials in accessories such as handmade sunglasses, and his custom New Balance sneakers for men and women.

"My collection Dreams is a collaboration with the Wixárika, an indigenous community from Mexico, who are known for their beading. As they create each beaded piece they put their dreams into their work. With these pieces and the World Trade Center venue I made a collection for future dreams and the next generation that will live and work here. This collection and its venue are standing for the generation of future dreamers to come." Ricardo Seco "DREAMS" is an effortless collection for both urban men and women, It is for those who dare to combine texture and color to enjoy the spring and summer in a chic, bold manner.

Wixárika blends color and in this collection makes the perfect combination with the black, white and grey combined with textures of suede, leather, cotton, neoprene and silk.These combinations give an appearance of a global fashion, in which Mexico is present in a modern and contemporary way but working towards a new and future Mexico.

Pieces for women include dresses, shirts, bombers, and jumpsuits while men pieces include sweaters, pants, swimsuits and shorts. Seco blends symmetry and the most important elements of Wixárika culture - such as peyote and the Eye of God, concluding in components that are native to the New York style, combined with urban elements and finally achieving an unusual, yet wearable, match of style, color, and design.

Ricardo Seco Bio

Ricardo Seco was born in Torreon, Coahuila, Mexico, and is considered to be one of Mexico's most influential designers.

A self-taught designer, Ricardo was a businessman for more than twelve years, until he decided to pursue his passion and risked everything for what he truly loved: fashion. This passion encouraged Ricardo to leave his country and study design in the prestigious Marangoni Institute in Milan and Paris.

Throughout his career, Ricardo has established himself with creative partnerships, including the leading footwear company Converse. As their Creative Director, Ricardo merged his groundbreaking designs with the company's iconic Chuck Taylor sneaker. Other creative partnerships include international Ricardo has been well noted by fashion critics and publications alike, and in 2002 was selected as Designer of the Year by Quien Magazine. Fashion editors also recognized him that same year as Newcomer of the Year.

Ricardo's collections are designed with both men and women in mind and are easily recognized for their uniqueness, cleanliness of fabric detail, patterns and sophisticated fit. Ricardo Seco's fashion seeks to captivate and seduce the public while highlighting his native country internationally. Ricardo has always shown a social concern by supporting the Aid for Aids foundation and different indigenous communities in Mexico, he has showrooms located in New York as well as Mexico City's trendy Condesa district.

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Source: Ricardo Seco

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