Rohmir unleashed their breathtaking AW15-16 Collection 'The Dolls!' at London Fashion Week. This innovative collection was met with thunderous praise from critics that resonated throughout London Fashion Week.
An old song started to play and, one after another, 'the dolls' made their way out on the runway. Classic and elegant hair together with thick, long eyelashes reproduced the timeless beauty of dolls perfectly. Fluffy silver dresses mixed with bright pink tones walked out first, followed by black and red floor-length gowns and accompanied with glamorous jewelry, flower-printed fabrics and furry accessories.
The use of quality French tweed and lace, which earned it the designation of “elegant, glamourous and timeless French fashion”, gave the feeling of pure lines and a sensual and vintage look. Obsession, affection, temptation... these are the feelings we have when we think about dolls and Olga succeeded bringing them into life. The show closed with a kind of “old cartoons” song that evokes the little child silently residing inside of us and made the whole atmosphere absolutely perfect.
"Since the dawn of time, dolls have been the oldest human artifacts and our love affair with them is just as old. They are one of our best representatives of beauty ideals and fashion styles throughout history. Dolls have told the story of humankind: obsession, affection, temptation... These are the feelings we have for our favorite little friends.
I still remember the time I collected my pocket money to make my big dream come true and purchased my first doll. The shop counter was a little too high for me and I tiptoed to be able to embrace it in my hands. This wonderful feeling of holding my treasure, to care for it, beautify it, whisper my sorrows in her ears, and imagine our conversations, makes me smile, now that I have children of my own.
This collection is very dear to my heart and reminds me of the precious moments in my imagination: the time which led me to become a fashion designer. May this collection give you the feeling of pure lines, elegance and timeless femininity. The little child in me is still alive."
Olga Roh, Creative Director of Rohmir.
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