Sworkit Fitness App from Nexercise Makes Fitting in Fitness Second Nature

Sworkit (which stands for Simply WORK IT) is an innovative app for iOS and Android that provides men and women with fitness routines that can be customized to match their lifestyle--not work against it.

Making the decision to get healthier doesn't have to mean rearranging one's entire life. With Sworkit, it's all about making fitness work for the end user on their terms by providing a completely customizable experience at every step of the way. This out-of-the-box approach to fitness makes it more appealing than ever to set and reach those health and wellness goals, and it couldn't be easier.

After downloading the app, users have the chance to either create a custom workout or dive in to the pre-built options. Their growing library of over 170 exercises feature verbal instructions and cues as well as video demonstrations by real personal trainers, and can be assembled into a workout the same way a music playlist would be set up. Routines range from 5-60+ minutes, and can be fit in at a desk, during commercial breaks, on the side of the road, or wherever life leads.

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What do all of these features mean when stacked up against the competition? A recent study conducted by the University of Florida took the 30 most popular free iPhone fitness apps and scored them based on the guidelines for physical activity set by the American College of Sports Medicine. When compared with the parameters for safety, stretching, progression, and more set by ACSM, Sworkit Lite came out on top--ranking almost twice as high as the next competitor. Sworkit Lite is available for free download, and can be upgraded to Sworkit Pro for a nominal fee.

Nexercise launched Sworkit in 2014 to deliver on-demand, video exercise programs to people around the world. CEO Ben Young is a leader in software development as well as product and executive management, and was named 2015 Black Enterprise Magazine Techpreneur of the Year. Chief Operating Officer Gregory Coleman is an ACSM Certified Personal Trainer and Corporate Health and Wellness Association Certified Corporate Wellness Specialist, and Director of Engineering Ryan Hanna is a self-taught computer programmer, a Captain in the US Army Reserves, and the original developer of the app. Sworkit received the DC TechDay Techie Award for Best in Health Tech in 2014.

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Source: Sworkit


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