Estee Lauder and Burch Sign Fragrance Partnership
Aramis and Designer Fragrances, a division of The Estée Lauder Companies Inc. and Tory Burch LLC announced the signing of a multi-year agreement for the exclusive worldwide license of the Tory Burch fragrance business. This partnership marks Tory Burch's first foray into the beauty industry. Launched in 2004, Tory Burch is an American sportswear brand with an eclectic sensibility and an attainable price point. It embodies the personal style and spirit of its CEO and designer Tory Burch. The first Tory Burch fragrance products are expected to be introduced in 2013.
"Tory Burch is more than an innovative designer; she's a lifestyle brand. Tory empowers women with her clothes, creativity and experimentation of modern designs," says Veronique Gabai-Pinsky, Global Brand President, Aramis and Designer Fragrances. "She has an inspiring and affordable sensibility that we know will transcend into the fragrance industry."
"I'm thrilled to partner with The Estée Lauder Companies, an iconic company that has been a tremendous inspiration to me in business and philanthropy," says CEO and designer Tory Burch. "Fragrance is a natural extension of our brand - we will create unique fragrances that complement a woman's innate beauty. Fragrance is a part of my daily routine, and it evokes strong memories of my mother and grandmother. I still remember their favorite scents."
The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company's products are sold in over 150 countries and territories under the following brand names: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M•A•C, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, American Beauty, Flirt!, GoodSkin Labs, Grassroots Research Labs, Sean John, Missoni, Tom Ford, Coach, Ojon, Smashbox and Ermenegildo Zegna.
Tory Burch is a luxury lifestyle brand defined by classic American sportswear with an eclectic sensibility and attainable price point. It embodies the personal style and spirit of its CEO and designer Tory Burch. Recognizing a void in the market for a designer aesthetic at a more accessible price point, Tory wanted to create stylish yet wearable clothing and accessories for women of all ages. Launched in February 2004, Tory Burch is carried at 60 freestanding Tory Burch stores across the U.S., Europe, Asia and Middle East, www.ToryBurch.com and over 1000 select department and specialty stores worldwide.
