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Park City,, Utah FashionFilm February, 6th 2011

Kenneth Cole Productions & Sundance

THE CAST OF "WIN WIN" WEARS LIMITED EDITION KENNETH COLE SUNDANCE VESTS IN SUPPORT OF VOLUNTEERISM - Paul Giamatti, Alex Schaefer, Amy Ryan, Bobby Cannavale, Tom McCarthy

Fashion Designer Kenneth Cole, Filmmaker Magazine & 2011 Sundance Film Festival

Kenneth Cole co-hosts the Filmmaker Magazine Interview Studio at the 2011 Sundance Film Festival. In addition to interviewing the top film talent at Sundance, Filmmaker’s E/C and co-founder Scott McCauley, will be highlighting the inspiring stories of the Sundance Film Festival volunteers. Each day throughout the Festival a volunteer will be spotlighted in the form of a video interview that will debut on Filmmakermagazine.com and on kennethcole.com.

As a member of the Sundance Institute’s Board of Directors since 2003, Kenneth is a strong advocate for the Institute’s mission and a dedicated supporter of the Sundance Film Festival’s volunteers. Every year, we design and donate customized apparel for the 1,600 volunteers whose enthusiasm and passion for independent film creates one of the best movie-going experiences in the world. This year, for the first time ever, we are selling a limited edition version with a percentage of net profits going to support the great work of the Sundance Institute and its volunteers. Kenneth Cole also designs and donates the uniform worn by the 1,600 Sundance Film Festival volunteers. This year, for the first time, Kenneth Cole has also collaborated with the Sundance Institute on the design of a limited edition version of the official Sundance Film Festival volunteer vest. Fans of the festival will now be able to show their support of the Institute and solidarity with volunteers through the purchase of this vest. Available at the official Sundance Film Festival Merchandise shops, the online Festival Store at Sundance.org, and for a select time, at Kenneth Cole stores nationwide and online at Kennethcole.com, a percentage of net profits from the sale will be donated to Sundance Institute – a nonprofit organization dedicated to the discovery and development of independent artists and audiences in film and theatre.

About Filmmaker Magazine
Filmmaker Magazine -The Essential Guide to Independent Film. Created by filmmakers, for filmmakers, Filmmaker Magazine covers the art and business of the independent film world with a savvy yet accessible insider's point-of-view. With a proven track record in identifying tomorrow's top filmmaking talent as well as the trends that are reshaping the medium, an active web presence and dedicated community of readers, Filmmaker is a lively, passionate and authentic voice for the independent film community.

About Kenneth Cole
Kenneth Cole Productions, Inc. designs, sources and markets a broad range of footwear, handbags, apparel and accessories under the brand names Kenneth Cole New York, Kenneth Cole Reaction, Unlisted and Le Tigre, as well as footwear under the proprietary trademark Gentle Souls. The Company has also granted a wide variety of third party licenses for the production of men's, women's and children's apparel as well as fragrances, watches, jewelry, eyewear and several other accessory categories. The Company's products are distributed through department stores, better specialty stores, company-owned retail stores and its e-commerce website. Further information can be found at http://www.kennethcole.com.

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