Rihanna Topless in Rebelle Fragrance Ad Campaign

Rihanna is gearing up to launch her second fragrance called Reb'l Fleur, dubbed Rebelle by the singer, and as with her first effort she has a sexy, near-nude ad campaign to support it, Women's Wear Daily reports.

The singer sports cherry-red waves and plenty of exposed, inked skin in a look that echoes the red and gold design of the bottle, which will launch in December at Macy's.

Created after 68% of her fans described themselves as rebels in an online poll, Rebelle has some big shoes to fill. Reb'l Fleur is projected to bring in $80 million in sales for the year, and the pop star already has her sights set on launching a fragrance for men in the near future.

Until then, however, it's all girl. Described as a feminine "gourmand chypre" blend, Rebelle features top notes of strawberry, ginger, and plum; a heart of vanilla orchid, heliotrope, and cacao absolute; and a base of musk, amber, coffee, and patchouli.

Despite the revealing ad campaign, shot by Anthony Mandler, Rebelle is considered the tame one. Licensee Parlux bills it as a sassier scent “built off the sexy back of Reb’l Fleur.”

Rebelle is priced at $59 for a 3.4-oz eau de parfum spray and $30 for the body lotion, while a special holiday pack featuring Rihanna's latest CD and both of her scents will be available for $118.

The new scent will go on sale in December. Rebelle will be packaged in a variation of the original bottle.

Fred Purches, chairman and chief executive officer of Parlux Fragrances Inc - which has been working on the perfumes with Rihanna - said the company is also planning on eventually launching a men's scent with the singer.

Rihanna has previously revealed Reb'l Fleur was a reference to a nickname her grandmother gave her when she was growing up in Barbados, and she has also had it tattooed on her.